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“Customer experience is a feeling we create that makes a customer want to come back” – Adam Powers, Global Head of Experience Design, HSBC
DCX spoke to over 200 CMOs, Customer Experience leaders, CIOs, and Chief Digital Officers across various sectors to uncover insights about the challenges of getting cross-functional teams working well together.
The Glued Up report – the shocking truth about the ‘silo problem’ affecting customer experience and how to fix it – highlights the real problem of a lack of cohesion between internal teams, and the challenge of breaking down internal barriers to create the journeys and experiences organisations need to engage customers and accelerate growth.
Download the Glued Up report to learn: