Marketing in the dark ages? Not anymore. With AI, guesswork gets replaced by data-driven insights.
AI analyses customer journeys, identifying friction points that prevent conversions. It then automates A/B testing, constantly tweaking your website for maximum impact. We use AI tools at Sagittarius to analyse user behaviour and implement successful A/B testing strategies for our clients.
Personalisation is another perk of AI. By analysing vast datasets, AI creates hyper-focused customer segments. This allows you to tailor messaging, product recommendations, and website layouts to individual preferences. Our team is exploring how learnings from successful CRO projects can be leveraged to build user-friendly personalisation tools.
Think of AI as a content creation assistant. It automates repetitive tasks like research and initial drafts, freeing marketers to focus on strategy. We built an AI tool for a hospital client that generates content aligned with their specific brand voice.
AI isn’t here to replace marketers; it’s here to empower them. Leverage AI in digital marketing for personalisation, CRO, and content creation to unlock a new level of marketing effectiveness.