Fairtrade was looking to help increase the general understanding and awareness of who they are and what it is they do. They were already engaged with their creative agency about how they could help change people’s perceptions about the company. It was up to Kagool to help them achieve their vision digitally.
Fairtrade chose Sitecore for this project due to its flexibility, scalability and game-changing personalisation and email features.
Find out more about our work for Fairtrade and their new Sitecore site.