One of the first steps that financial services organisations need to take when trying to grow their audience is to improve their search engine optimisation (SEO). To do this first you need to learn what it is your target audience is searching for as well as knowing what you would like to be visible for, whether that be savings, mortgages etc. Knowing what your audience is searching for will help you target relevant keywords and engage with the right people.
This is just one of the ways you can help grow your audience. Here are our 5 steps to improve SEO for financial services.