How many times have you clicked away from a website because the content has been poor, because of a poor user experience, or both?
Google’s Search Quality Evaluation Guidelines determine what makes high and low-quality web pages. The guidelines list important details about what Google is looking for in high-quality pages, and how you can improve your website accordingly.
The guidelines have recently been updated and have demoted web pages with questionable Expertise, Authoritativeness and Trustworthiness (E-A-T) from the search rankings.
Learn more about how you can get sweet with Google E-A-T to improve page quality and SEO.