Little Caesars, the third-largest pizza chain in the world, this year furthered its international expansion with the launch of its first United Kingdom restaurant. The aim? To generate awareness and excitement for imminent new stores across the country.
The campaign was built to require minimal input or media spending, utilising an ingenious creative concept and executing just one polished single image to front the campaign. We then took a highly targeted approach. Employing the power of the community ultimately saved Little Caesars thousands in potential media spending and wasted resources to achieve the same (or better) results.
Consumer: Gold