Marking Fab’s 50th anniversary, we’ve developed and launched a brand new website for the iconic ice lolly, just in time for summer. Fab were searching for a new concept for their website, with a more on-brand look and a friendly, simple-to-use interface. Working in partnership with Finn Communications, we built the responsive website to be mobile-friendly, allowing instant access for users on the go.
We regularly work with Finn and love how the website turned out. It’s bold and beautifully simple, perfectly encapsulating the brand and its identity. With a full-screen carousel, playful navigation and a mixture of packaging photography and illustrations, the website does everything it needs to with minimum effort. It’s also much easier to contact Fab directly with a large designated contact form at the bottom of the page.
Along with an all-new website, the ice-cream brand has also unveiled a new print advertising campaign. Featuring the slogan “Where there’s Fab, there’s fun”, it’s a series of vibrant, hyper-stylised images depicting people in precarious situations made happy by having a Fab in hand. They’ve also launched a special version of their triptych lolly with a world’s first in ice-cream flavours – birthday cake!
https://parall.ax/blog/view/3235/fifty-years-of-fab