Selected by Will Saunders of our Immersive Tech council the following case study demonstrates best practice. Will likes this one for many reasons, which you can read below.
Inspired by the NASA training endured by British Astronaut Tim Peake Home enables would be astronauts to embark on a spacewalk 250 miles above the Earths surface. Produced by BBC Studios Tom Burton, working in partnership with immersive specialists Rewind – Home was developed in 2016 and has gone onto win multiple awards, including a Cannes Lion. It is the first experience the BBC has released for HTC Vive
Rachel Johnson
Marketing Lead, AND Digital
Rachel has worked for more than 20 years in the world of Marketing.
Rachel has many impressive client, charity and agency-side results to her credit and stories to tell.
As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies.
A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control – results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy.
However, her achievements do not end there!
In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.
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