Why Gravitas Matters for Agency New Business

Boost your confidence, presence and influence – master the art of gravitas to win clients and communicate with impact.

Gravitas – it’s that elusive quality that makes people stop, listen, and take you seriously. But what exactly is it, and how can you develop your own authentic presence without feeling like you’re putting on an act?

In agency new business, first impressions matter. The way you present yourself – your confidence, your voice, your body language, can be just as important as what you’re saying. Prospects need to trust you, feel reassured by your presence, and believe in your ability to deliver results. But if you’ve ever felt that your message isn’t landing as powerfully as it should, or that nerves and self-doubt are getting in the way, then this masterclass is for you.

Led by Catherine Allison, an expert in communication, confidence, and performance, this interactive session will equip you with the tools to project gravitas in any business situation, whether you’re pitching, presenting, or simply engaging with clients.

You’ll gain a deeper understanding of what gravitas is, how to cultivate your own, and how to communicate with confidence, authority, and authenticity. Through practical exercises, real-world examples, and expert insights, you’ll discover how to:

• Develop a strong, natural presence that commands respect without feeling forced.
• Use your voice effectively—controlling tone, pace, and energy to engage and persuade.
• Master body language techniques to enhance your credibility both in person and online.
• Overcome self-doubt, manage nerves, and appear calm and in control—even when you don’t feel it.
• Strike the right balance between authority and warmth to build strong client relationships

Expect a hands-on, engaging session filled with discussion, exercises, and actionable takeaways that you can immediately apply to your agency life.

Agenda

1. Welcome & Introductions
2. What is Gravitas? Understanding its role in agency new business.
3. Building Inner Confidence Overcoming self-doubt and developing a strong presence.
4. Finding Your Voice Techniques for tone, pacing, and vocal impact.
5. Body Language & Presence Practical exercises for both in-person and virtual communication.
6. Applying Gravitas in Agency Life Real-world scenarios and takeaways.
7. Q&A & Action Commitments

🗣 Masterclass host:

Catherine Allison is the Founder and Director of Master the Art, a communication and confidence expert with a background in agency marketing, business development, and professional acting. With over 25 years of experience in the creative industry, she has seen how the way you communicate can make or break a pitch, a client relationship, or a business opportunity.

Her mission is to help agency professionals build confidence, presence, and gravitas—whether presenting, pitching, or leading conversations. Drawing on her experience as a voice-over artist and actor, she teaches practical techniques to help individuals overcome self-doubt, communicate with authority, and connect with clients in an authentic and engaging way.

Catherine understands the challenges of agency life and provides expert insights into mastering verbal and non-verbal communication, ensuring professionals can present themselves with impact—both in person and online.