Masterclass: The Future of Prospecting with Tom Nation

Posted by Gray Matters

Ask any salesperson what they dislike most about selling, and 9 out of 10 will give you the same answer: “I hate prospecting.” 😅 So, why do so many salespeople dread generating their own business opportunities? After all, they could have chosen an easier job, right? The answer is straightforward: it’s hard work. Prospecting involves significant effort, challenging conversations, and a lot of rejection. It’s understandable that salespeople may find it daunting to make phone calls or be proactive when they feel their efforts may be a waste of time and energy.

This issue often arises in business development or proactive sales roles, especially for those managing teams expected to generate their own leads. In this Masterclass, we will explore the future of prospecting and how you can leverage AI and technology alongside proven sales methodologies to enhance your prospecting results. You will learn how prospecting has evolved and what it takes to successfully develop new business opportunities proactively. We will discuss what modern-day prospecting looks like, utilizing various channels and a range of digital tools—many of which are FREE.

I will also share real-life examples of what has worked for me.

Agenda

  1. Welcome
  2. The Evolution of Prospecting
  3. Modern-Day Prospecting (including LinkedIn, LinkedIn Sales Navigator, voice notes, email, cold calling, networking, and direct mail)
  4. Lessons Learned and Key Takeaways
  5. Questions
    *We will include breakout sessions in between and encourage questions throughout the presentation.*

🗣 Masterclass host:

Tom has built a strong reputation in the South West as a knowledgeable and engaging public speaker and trainer. He is frequently sought after to simplify the complexities of AI and to share best practices for utilizing technology in sales prospecting.

As a relationship builder and business advisor, Tom enjoys connecting with leaders to understand their key priorities and challenges, exploring how Sandler can assist them.

About Sandler:

Sandler is a global training and consulting organization with over five decades of experience helping ambitious companies develop world-class leadership, management, sales, and customer service skills.

Our ongoing training and coaching programs are designed for business leaders, sales directors, mid-level managers, and sales professionals, catering to organisations ranging from small and medium-sized enterprises (SMEs) to large corporations. go.sandler.com/southwest

Youngling/Warrior/Wolf members attend at no extra cost! Please note, we do check ticket types so please only select this ticket option if you are indeed a paying member.

Pup and Non-paying members, please purchase a ticket. If you’re interested in being a member, view our creds deck here.

🎫 Who should attend?
Business Owners, Sales Leaders, BDRs, SDRs
 

Date

Wed, 23 Apr 2025
14:00 - 15:30

Location

Online,
City of London

This masterclass will be delivered online

Price

£50.76

Gray Matters

We follow 3 steps to build the foundation of your new business machine

  1. Create a compelling and authentic positioning
  2. Design a new business and marketing strategy
  3. Work with us to execute your strategy

 

How we do it…

  • Help you discover your brand purpose and determine a vision
  • Align your leadership and internal culture
  • Build new business and marketing strategies to increase awareness and leads Implement new systems, processes and KPIs to help manage and track your growth
  • Provide hands-on support and mentoring through a team of experts

 

The key to effective sales is honesty.

Visit profile

Latest Events