Soba: Private Label ‘Market Positioning’ Masterclass
So, what’s marketing positioning?
Market positioning is about the space you occupy in your potential client’s mind. If they think of a problem – say, they’re not getting enough sales – and they think of you as the solution, then you’ve nailed market positioning.
The problem is, you’re not the only one competing for this person’s attention. There are dozens, hundreds, of others out there, just like you, who are competing for the same share of mind.
That’s why you need to meet your potential clients where they are: know what problems they have, how to solve those problems, and what it will mean to them when you do (endless riches, perhaps?).
Why is it important?
You may be flush with cash, have the world’s best little black book, and be riding high on your existing relationships.
But, if you want to attract new clients, ones that haven’t heard of you, ones that are bigger, brighter, and shinier, then you need to show them why you’re the number one choice for them.
Strong market positioning helps make those people’s decisions for them, so you can spend less time wading through the muck with your competition, and more time rolling around on a mattress stuffed with cash.
What you’ll learn
Market positioning relies on psychology, language, and advertising to be effective.
At this Masterclass, you’ll learn how to:
🗣 Masterclass host:
Seb is Soba’s one-man army and Managing Partner.
His copy and campaigns have marketed cybersecurity products to Fortune 500 companies and governments, newspaper advertising packages to SMEs, and conversational AI solutions to the world’s biggest BPOs, among many other things.
He has more than a decade in the trenches, where he’s managed and built teams and marketed international products across APAC, North America and EMEA.
Seb firmly believes in three things: that B2B marketing doesn’t need to be boring; copywriting should sell; and that even numbers are superior to odd ones.
Youngling/Warrior/Wolf members attend at no extra cost! Please note, we do check ticket types so please only select this ticket option if you are indeed a paying member.
Pup and Non-paying members, please purchase a ticket. If you’re interested in being a member, view our creds deck here.
🎫 Who should attend?
Agency owners, marketing managers and sales leaders.
Wed, 26 Mar 2025
13:00 - 14:30
Online,
Glasgow
This masterclass is delivered online via Zoom
£50.76
