BIMA House | Make Content Flow: AI & Marketing Automation at a Global Scale

Please note, the lift at the venue will be out of service during this time. we apologise for any inconvenience and appreciate your understanding.

BIMA House @ SXSW

This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.

Join Brightful and expert speakers to explore how global companies are revolutionising their content supply chains.

Discover how global companies are embracing marketing automation at scale and the latest developments in marketing operations to transform their content supply chains. Gain insight from leading client-side innovators at the forefront of this change, and learn how to optimise your processes, inspire your people, maximise platform capabilities, and track performance effectively.

A must-attend event for anyone leading global Content Supply Chain transformations and looking to learn from those that are at the cutting edge of delivering these programmes.

What to expect:

• Insights into how global companies are embracing marketing automation at scale
• Best practices for delivering successful global Content Supply Chain programmes
• The latest developments in marketing operations and Martech
• First-hand perspectives from leading client-side innovators
• Strategies to transofrm your processes, people, platforms and performance

Who is it for?

• Global Heads of Martech
• VPs of Customer Experience
• VPs of Brand Building
• Global Heads of Digital Marketing
• Operation Leads
• Global IT Leads
• Content Supply Chain Programme Leads
• Global Analytics and Performance Leads

Speaker line-up:

Richard Coope, Founder of Brightful
Richard Coope is the Founder of Brightful, a fast-growing martech consultancy that makes content flow by solving brand, digital and culture problems for complex businesses. Richard is a digital leader with 26 years of experience, who has led numerous digital transformation programmes for global businesses. He is a specialist in delivering global Content Supply Chain and Change Management programmes. He is a proud recipient of a 2022 BIMA CEO and Leaders Award, and his TEDx Talk has been watched by 50,000 people. Richard will be joined by an expert panel of guest speakers for this event.

Chris Muscutt, Martech Lead, PepsiCo

Chris is an experienced Martech leader who led the enterprise-wide Martech transformations at Pepsico, Rentokil Initial, and other global organisations. With a deep understanding of the Adobe Stack, Chris has helped deliver global ‘Content Supply Chain’ programmes, leveraging AEM, Workfront and Adobe’s Digital Experience platforms. Chris is a specialist in helping organisations to transition from creating single-use, non-personalised digital assets to adopting template-driven ‘personalisation-at-scale’. He has led successful CSC Roadmap programmes and key integration projects, including PIM, Sprinklr, AEM Sites, SMFC, Fusion and Creative Cloud Enterprise. He has supported change management programmes that trained 3500+ users to use the new tools implemented. Chris sits on various industry customer advisory boards and is an acknowledged leader in the Content Supply Chain field.

Kristina Kalpokaite, Head of Strategy, Technology & Data, Loop Horizon

Kristina brings 15+ years of experience working within Omnichannel Marketing, Data & MarTech, both agency & client-side. Kristina provides clients with CDP selection, strategy, & implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience. ‍Her Performance Marketing background enables Kristina to bridge the gap between Technology, Data and Campaigns, ultimately ensuring that the Technology solution delivers the right Data required for effective Marketing activations, meaningful Brand communications & seamless, connected Customer Experience.

Judit Szekeres, AI Strategy and Operations, swell

Judit Szekeres is the founder of swell, a boutique AI consultancy that helps businesses embed AI into marketing and content operations in practical, scalable, and human-centric ways.

A certified Chief AI Officer, Judit brings 20+ years of global agency and in-house experience, having led strategic transformation initiatives for major CPG brands across content production, workflow design, and digital marketing.

Her expertise spans the integration of GPTs, agents, and no-code tools into enterprise workflows, AI-powered content creation at scale, and corporate capability-building through training and advisory programmes.

Alongside her consultancy work, Judit is an external SME to the University of Exeter’s Global Visionaries Society, where she supports the next generation of digital leaders through education and mentorship.

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For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk