BIMA Getting Unstuck | Why Logical Problems Sometimes Need A Creative Solution

Join digital customer experience agency, Great State and BIMA for an evening of drinks, food, good chat, good vibes and inspiration from the Great State team. This talk is for anyone who works in digital; strategists, project managers, designers, UXers, analysts, account managers. Come one, come all.

Based at Great State HQ in their central Bristol offices from 6pm – 8pm.

• 6 – 6:30 – Drinks and networking
• 6:30 – 6:40 – Introduction from Creative Director, Matt Powell
• 6:40 – 7:30 – Getting unstuck! Why logical problems sometimes need a creative solution with Helen Evans
• 7:30 – 8:00 – Drinks and networking (if you like!)

Overview:

Getting a digital project over the line relies on many moving parts (and people).

Project Managers, Account Directors, Strategists, UXers, Analysts (not to mention the Developers) have to come together in harmony. Complex processes run in tandem and often, there are issues to overcome; whether strategic, technical or process related.

Sometimes it can be difficult to see how taking the time to think creatively could help ‘unstick’ some of these more logical problems. In a world where coding, quality assurance and technical architecture are king – is there really a necessity for creativity?

Join us for a talk with Lead Strategist, Helen Evans-Morris, as she explores the importance of creative thinking and how it can be the secret weapon for gaining the innovative edge if used correctly.

You won’t walk away with being able to differentiate your Helvetica from your Comic Sans, but you’ll:

• understand about thinking differently
• be able to challenge yourself to be more ambitious when it comes to problem-solving
• be armed with the tools to not just go down the obvious routes and instead think a little more laterally.

By the end of the session, you’ll have new ways of exploring existing problems and understand the value that creativity can bring to driving innovation and challenging the status quo.

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