BIMA Breakfast in Cannes | SHIMA: The Big Accusation

Join us for a at the Empowerment Cafe in Cannes for a vital conversation on the growing influence of controversial online figures like Andrew Tate and the impact on young people’s views around masculinity, gender, and social values.

Drawing on recent research from Internet Matters, YouGov, and IPSOS, we’ll explore how nearly a quarter of boys aged 13-16 and even higher proportions of dads, especially younger fathers, hold positive views of Tate, with 1 in 8 boys aged 6-15 agreeing with his views on women.

These findings raise urgent concerns about the role of social media in spreading harmful gender narratives, with 1 in 6 young British men aged 16-23 saying feminism has done more harm than good.

This event will feature a keynote by Kerry Nortcliffe, psychoanalyst and recovering media leader, offering an in-depth analysis of Andrew Tate’s digital growth hacking techniques and the psychology behind his mass appeal.

Hosted by Mary Keane-Dawson, BIMA’s Chair, this discussion aims to equip educators, parents, and professionals with insight and strategies to counter online misogyny and promote healthier digital cultures.

This is a space for everyone, we encourage participation from all genders in this conversation.

Speakers:

Kerry Nortcliffe, Founder/Director of Full Beam

Kerry Nortcliffe worked in Media Sales and Marketing roles for 23 years before retraining as a Psychotherapist. She now runs her own company Full Beam where she offers counselling along with workshops for companies on Leading with Empathy, Stress, Change and Menstrual Health. Her therapy work with all genders fuelled a desire to understand the effects of someone listening to influencers in the manosphere, ultimately leading to her listening to Andrew Tates PHD course and reflecting on the psychological tactics used in winning over his audience.

Mary Keane-Dawson, Business Leader, Coach & Mentor

Mary Keane-Dawson, award-winning Business Leader, Coach & Mentor, BIMA Hall of Famer and BIMA’s first women Chairperson.

Mary’s unique career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented teams, she has built, led and sold three agency businesses as well as raising over £100+ million of investment funding for both start-ups and established businesses.’She is Managing Partner at business growth and technology consultancy Kiln Labs a board advisor to The Internet Commission, and a Non Exec to several agency and tech companies.

Freddie Feltham, What’s Left Co-Host, Filmmaker, Political Strategist

Freddie Feltham is a filmmaker, ‘manosphere’ expert and host of political podcast ‘What’s Left?’. After making several documentaries investigating the world of Andrew Tate and his impact on young men, Freddie has written in The Guardian and appeared on ITV’s Good Morning Britain. As a political strategist, Freddie was a key part of the Labour Party’s digital campaign, creating content in the ‘first TikTok election’. He now hosts his own show, with fellow Labour campaigner Jovan Owusu Nepaul, speaking to progressive young men on how to navigate an increasingly polarised and intolerant political landscape.

Jane Asscher

Jane Asscher is the UK advertising industry’s leading expert on public sector advertising. She is an entrepreneur and founding partner and CEO of the behaviour change and purpose-driven creative agency 23red, which has recently acquired by frog, part of Capgemini. 23red has been integral both the strategy and the creative for some of the UK’s most famous and globally respected behaviour change campaigns such as Stoptober (the UK’s month-long anti-smoking movement), and Change4Life, the government’s first social marketing campaign to tackle obesity in Britain.

The agency has won countless global and UK awards for their creativity and effectiveness including the Edie Sustainability Leaders, Campaign, IPA Effectiveness and Cannes Lions awards.

Jane sits on the IPA Council, and the steering group of UK Advertising Export Group, is a member of the Marketing Group of Great Britain. She is an accomplished conference speaker and panellist with unique insights on the subject of behaviour change and creativity in government advertising and marketing. Educated at Oxford University, in philosophy, politics and economics, Jane started her career at Ogilvy, and following the sale of 23red to Capgemini has most recently assumed the role of Vice President and Head of Public Sector within frog UK. Jane has been a finalist in the Telegraph Newspaper’s Business Woman of the Year awards and won Business Leader of the year at the 2021 European Purpose Awards.

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