BIMA X ORN | Online Safety & Digital Trust in the Age of AI

To mark Internet Safety Day, BIMA is bringing agencies and brands together across the digital and tech industry for a focused panel conversation on digital trust and online safety.

As digital advertising, platforms, and AI technologies scale, trust and safety are now core business priorities. The discussion will explore the leadership role agencies and brands play in setting and upholding standards, alongside key challenges such as misinformation, AI-generated content, brand safety, and consumer confidence.

Looking ahead, the conversation will focus on what a safe, trustworthy digital future looks like in practice and how stronger collaboration across agencies, brands, technology partners, working with the Online Responsibility Network can drive meaningful change.

The session will be hosted by Andrea Jane Evans-Bilham (ORN) and Matt Sullivan (BIMA) and is designed to be practical, honest and participatory not theoretical.

Your Hosts:

Andrea Jane Evans-Bilham,Director, Relationships, Engagement & Online Harms,ORN

Matt Sullivan, Managing Director, BIMA

Guest Speakers:

Natalia Greene, Product Principal, Resolver

Natalia is a Product Principal at Resolver, where she leads the development of tools to help make online services safer. She has a background in consulting, and spent over a decade leading programmes of work to enhance the response to online crime and harm, with a particular focus on countering the online exploitation of children: Natalia co-authored the 2021 and 2023 WeProtect Global Threat Assessments of child sexual exploitation and abuse online. In recent years Natalia has worked with platforms, police, government, and regulators, helping them prepare for the implementation of online safety regulations, including through collaboration with Trust Alliance Group’s Online Responsibility Network. She has authored expert articles on the topic of online regulation, covering the UK’s Online Safety Act, the European Digital Services Act, and various other frameworks.

Paul Spreadbury, SEO Strategy Lead, Wavemaker

Paul Spreadbury is an SEO strategist with 18 years’ experience as a results-driven leader, specialising in SEO strategy, content development, technical auditing, migrations, activation and strategic link building.

In his current role as SEO Strategy Lead, he sets the strategic direction across the client base, ensuring activity delivers against targets and KPIs, while also working with the wider WPP network to launch new products, review processes and drive innovation, including the launch of an integrated search proposition that brings organic and paid functions closer together.

He has delivered SEO strategies that transformed organic performance for major UK and international brands such as MoneySuperMarket, Skyscanner, TalkTalk and Bupa, and has led large-scale website migrations for organisations including Heathrow, Danone and TransPennine Express. Outside of work, he enjoys spending time with his wife and two daughters, exploring the outdoors, and keeping fit through running and regular gym sessions.

Emily Conyard, Digital Lecturer ,Manchester Metropolitan University

Emily Conyard is a Lecturer in Digital Marketing at Manchester Metropolitan University with over a decade of industry experience across organisations including Visualsoft, NHS, Ministry of Justice and the North East England Chamber of Commerce.

A trained multimedia journalist, she specialises in using data, visuals, and storytelling to create meaningful and trustworthy digital content fuelling her ongoing interest in misinformation, digital truth, and the ethics of content creation in an AI‑driven world.

Emily teaches across undergraduate, postgraduate and degree apprenticeship programmes, with academic interests spanning multimedia content marketing, social media strategy, digital culture, and campaign development. She also supervises both undergraduate and postgraduate research projects.

Alongside her teaching, Emily serves as Communications Lead for the Innovation and Teaching Excellence Learning Lab (I‑TELL) and is the departmental lead for Digitally Enhanced Learning, Teaching and Assessment (DELTA) and AI. In these roles, she supports staff in critically and responsibly integrating digital tools and AI into pedagogy. Her current research explores digital literacy through the lens of the Jisc Digital Capabilities Framework, working directly with students to understand how they navigate today’s complex online environments.

Time:
12:15: Arrival, lunch and Network

1:30 – 3:00pm: Event

Location:
WPP Office MCR, 1 New Quay St, Manchester M3 4BN

Spaces are limited so make sure to book your place!

We all look forward to seeing you there!

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