Sustainability Roundtable | Doing more purposeful work with Alex Holliman

Posted by BIMA

Join Ben Perkins, founder of Subvert Studio, to explore how digital sustainability benefits both business and the planet.

Online Only Event: We will send you a meeting link once you sign up.

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Digital sustainability is a broad idea, covering many aspects around how we apply sustainability, inclusivity and circular economy principles to digital work – from low emission processes and platforms to technology and tools that drive positive behaviour change.

There will be an opportunity for participants to discuss the topic and network in small groups, before sharing back learnings with the wider group.

For the final round table of the year, we will be joined by Alex Holliman from B Corp certified performance marketing agency, Climbing Trees. Alex will talk to us about how to win and deliver more purposeful work, from their client screening policy to how performance marketing can help purpose-led organisations increase their impact.

Limited to 12 attendees to allow for discussion. The Chatham House Rule applies and places are strictly limited to one per organisation.

We hope you can make it!

Ben Perkins, Founder of Subvert Studio

Ben is the founder and MD of Subvert Studio, a sustainable digital product studio committed to helping purposeful businesses grow and thrive, without it costing the planet.

He has 20+ years of agency-side experience leading digital product & customer engagement for some of the world’s best known retail brands like Samsung and KFC. Ben believes circularity doesn’t just benefit people & planet, but can be profitable for businesses too, and is on a mission to help as many businesses as possible close the loop.

Alex Holliman, Managing Director, Climbing Trees

Alex is the Founder and Managing Director of Climbing Trees, a digital agency that helps ambitious, purpose-led brands get discovered online. Over the years, Climbing Trees have partnered with visionary organisations including Greenpeace, Mixergy, QBot and Olympus, helping them scale their impact and visibility. Today, he works work with senior marketers, CMOs, and founders who believe that advertising should be a force for good – using data, creativity, and technology to drive sustainable growth and real-world change.

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Date

Wed, 10 Dec 2025
10:00 - 11:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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