BIMA Roundtable | Growing Together in a Time of Uncertainty (Edinburgh)

Join your local BIMA Community in Edinburgh for breakfast and live content streamed from our Client Impact council event hosted in London.

This hybrid series of events will see one location host live content, while other fringe events take place across the country.

For this session, London will host a panel discussion, meanwhile Edinburgh will bring the community together to access the streamed content from London and then have their own discussion.

Join the BIMA Client Services Council and our panel of three clients who will provide first-hand insights, fostering an open discussion on how we collaborate, thrive, and grow together. The event will focus on growth through the lens of our BIMA priorities, with questions curated from each of our councils.

Key takeaways for you and your agency team include:

• What’s top of mind for clients regarding growth
• Their biggest challenges and how they’re tackling them
• What excites them and why
• What they look for in their agency partners

Please fill out this questionnaire if you have any questions you’d like to discuss during the event.

Your Host:

Chris Lewis (Host) – Chair BIMA Client Impact Council

Chris is Chair of BIMA’s Client Impact Council. The Council’s mission is to create and connect both the client service and client-side community within BIMA, fostering connections across the industry, reinforcing the value that exceptional client service and strong client/agency relationships can offer.Chris has spent over 20 years within the Client Services industry. He is currently Principal Client Partner at CACI Ltd. His work was recognised by BIMA in 2022, when Chris was included in the BIMA 100 (in the Client Services and Project Management category).Chris has a wide range of agency experience, from cutting his teeth in small, independent agencies through to working within some of the world’s largest network agency groups. Having worked extensively across multiple sectors, he knows the importance of working collaboratively with clients, in order to form long term successful partnerships. At the heart of Chris’s work is a passion for nurturing and developing talent and helping to promote, and advocate for, the next generation of Client Services professionals.

Panellists:

Dora Moldovan, Co-Founder & MD at Braidr

Dora Moldovan is a visionary leader in the data analytics and AI industry, transforming how companies engineer the intelligence to make smarter business decisions. As the Co-founder and Managing Director of Braidr, Dora’s singular goal is to help brands transform their data assets into AI-powered tangible business growth. Known for her pragmatic and visionary approach, Dora inspires businesses to embrace cutting-edge technologies, navigate the AI technical and cultural revolution and embrace innovation as growth fuel. She champions gender diversity in a heavily male-dominated space and is an advocate for neurodiversity awareness in tech.

Louise Lane, Chief Marketing Officer from UNICEF UK

Louise Lane is Chief Marketing Officer at UNICEF UK, where she leads all public-facing marketing and communications, including Soccer Aid, and oversees the organisation’s Emergency Humanitarian Response. With 20 years in the international development sector, Louise is a strategic, values-led leader known for driving innovation, inclusive leadership, and transformational change. Over her 18-year journey with UNICEF UK, Louise has risen through the ranks—shaping campaigns, leading major public engagement initiatives, and helping grow income from £100m to £165m annually. As part of the senior leadership team, she spearheaded a bold organisational transformation, introducing an open, co-created strategy process that engaged employees, the Board of Trustees, and the Youth Advisory Board. This inclusive approach resulted in measurable increases in alignment, wellbeing, and performance across the organisation. Louise’s influence extends well beyond the UK. She’s supported other UNICEF markets globally, volunteered her expertise to War Child, and frequently shares her learnings on international stages, including the International Fundraising Congress, CMO Inspired Marketing Summit, and FemFestival. Her thought leadership is setting new standards for the sector.

Lorraine Rushton, Brand and Marketing Lead at IAG Loyalty

With a wealth of experience across the Travel and Hospitality industry, Lorraine is an accomplished marketing leader known for delivering transformative brand strategies and customer-centric campaigns at scale.

Currently heading up the Brand and Marketing team at IAG Loyalty, Lorraine is at the helm of the marketing strategy for Avios—the global loyalty currency that powers the British Airways Club, Club Iberia Plus, Aer Lingus AerClub, Vueling Club, Qatar Airways Privilege Club, Finnair Plus, and Loganair Loyalty. Under her leadership, the Avios brand has recently been re-energised and brought back to market through a series of powerful, above-the-line campaigns—the first in over a decade—capturing fresh relevance and reach.

Lorraine is deeply passionate about what drives true customer loyalty, and her work is grounded in audience-first, insight-led marketing. Her strategic approach has helped deepen engagement and maximise value for Avios through partnership marketing with world-renowned brands like Uber, Nectar, and American Express proving there is more to Avios than you think.

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