BIMA Programmatic Council Roundtable | Make the Most out of AI

We will discuss how AI is now part of our industry and the different ways agencies and brands can make the most of it when it comes to programmatic media buying. Our expert panel will share their opinion and talk about stories and experience, when it comes to scaling it, pricing it and how to make the most of it.

Discussion will centre on AI with a focus on practicality:

• What solutions are available in the programmatic industry?
• How can agencies and programmatic experts make the most of AI in 2024?
• What are the challenges when it comes to using AI, exploring new routes, pricing and ethics?

Limited to 12 attendees to allow for discussion. The Chatham House Rule applies and places are strictly limited to one per organisation.

Perfect for brands, agencies, marketing professionals, programmatic media buying specialists and anyone else interested in exploring how AI is affecting the future of advertising and the programmatic industry.

We hope you can make it!

Speaker line-up:

Your host

• Eliette Cremer, Programmatic Council Chair, Programmatic Lead, Space & Time

Panelists

• Ahmed Tarek M, Data Science Team Lead, Media.Monks
• Louis Schermuly, Programmatic Council Member, Programmatic Director, Anything is Possible
• Jiri Mocicka, Founder and Design Director
• Richard Calvert, Consultant

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