BIMA Masterclass | Selling your agency: True stories from the trenches

Posted by BIMA

Join BIMA’s monthly masterclass – offering digital professionals practical solutions that can be used within the workplace.

Online Event: We will send you a meeting link once you sign up.

Agency M&A advisors constantly talk about EBITDA, lengthy earnouts and spending 1-2 years getting you sale-ready.

The reality can be very different.

Trenton Moss ran Webcredible for 15 years and grew it to £3m in revenue. He successfully sold the agency off the back of their worst-ever year with 15% revenue decline and a 10% loss. He had no earnout and exited the following year. And he only hired an M&A advisor for the agency sale process.

David Wain-Heapy and Bachir Smahi ran Best Response Media for 14 years and grew it to 45 people. Agency sales processes don’t need to go on forever and their’s took just 10 weeks from start to finish. After the sale, they stayed on for 6 months as consultants to aid with the integration.

Join us as Trenton, David and Bachir share their raw unfiltered stories about selling their agencies and explain why most M&A advisors aren’t telling you the whole truth.

Selling your agency can often feel like a pipe dream. But Trenton, David and Bachir all made it happen against the odds. And they’ll tell you exactly how.

Your Host:

Trenton Moss, Founder & Head Coach, Team Sterka

Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients.

Now at Team Sterka, he helps agency teams lead with more impact – strengthening client relationships, handling tough conversations and growing revenue by up to 35%.

In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.,

Date

Wed, 04 Feb 2026
10:00 - 11:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile