BIMA Masterclass | Mapping a Podcast Across the Sales Funnel

Posted by BIMA

Join BIMA’s monthly masterclass – offering digital professionals practical solutions that can be used within the workplace.

Online Only Event: We will send you a meeting link once you sign up.

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Join this inspiring masterclass, where Jason Bradwell, Founder of B2B, will share a tried-and-tested framework for launching and maintaining a show that not only captures the attention of an audience – but moves them along the funnel to the point of converting to a customer.

This session will be jam-packed with actionable takeaways (like, did you know that the category you choose for your podcast will massively influence whether it ranks in the first 24 hours?) and real-world case studies from brands like Cambridge Spark (Data & AI Mastery), CorrDyn (Data in Biotech) and Plooto (Greater than the Sum).

What will be covered?

  • How to successfully launch a podcast – the specific steps, day-by-day in the two weeks leading up to publish and the two weeks following. This is the most critical time in a podcast’s life.
  • How to engineer a show that generates content that can be repurposed across every stage of the funnel – from awareness through to conversion and advocacy.
  • How to foster sales and marketing alignment across this content programme, where both functions are invested in its success and support its distribution.

Your Host:

Jason Bradwell, Founder of B2B

Jason is the Founder of B2B Better, a podcast marketing agency that developed the ‘Podcast to Pipeline’ framework. After 10+ years of leading marketing teams in sales-led technology businesses, he set up our agency to help service-led companies maximise the potential of their most powerful assets across their marketing – their people and point-of-view.

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Date

Mon, 24 Mar 2025
16:00 - 17:00

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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