Online Only Event: We will send you a meeting link once you sign up.
This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
In a world where AI, technology and apps dominate providing a plethora of information at our finger tips, and the digital high street rules delivering a range of products right to our front door, how can a brand or product truly stand out? Steve jobs said it best…
“Your brand is the single most important investment you can make in your business”
Emma would like to walk and talk you through an immersive experiential journey into the world of colour and behavioural colour psychology, and how your brand and business can embrace colour to stand out, connect, and communicate with your ideal customer.
Technology and AI are incredible tools to create efficiencies and give us back time. But with the mass adoption of these platforms that ‘do’ and ‘dial up’ our thinking for us, how can we tap into our innate authentic intelligence (AI)? How can we utilise the time gifted back to us by technology to dial up our creative and emotional intelligence (EI), building our soft skills to create stronger relationships, human to human?
We’ll explore how we relate to colour, consciously and unconsciously, and how to build on the language of colour. Emma invites you to explore and be curious about how you can better understand and use colour and creativity to be authentic, to compliment artificial intelligence and build emotional intelligence, for your business and your people.
Who is it for:
Brands and agencies who are looking to deliver a creative edge, who want to stand out for all the right reasons, and connect to the right audience.
This hands-on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.
Your Host:
Emma Potter
With over 20 years of experience working with innovative and disruptive-tech businesses across a variety of sectors – from HR-tech and digital to creative agencies and interior design, Emma brings a blend of commercial acumen and creative thinking to everything she does. She’s a strategic yet hands-on leader with a passion for collaboration and an action-oriented mindset that delivers real results.
Her approach is human to human, balancing the analytical left brain (facts, figures, and data) with the intuitive creativity of the right brain (emotion, imagination, and storytelling) – because I believe the magic happens when you combine these two key ingredients.
Emma’s passion for colour runs deep and it led her to study applied behavioural colour psychology through two distinct lenses. From a branding perspective, she applies her expertise in marketing to harness the psychological impact of colour in shaping brand identity and perception. As an artist, she inspires others to explore their creative expression through colour, encouraging them to connect with their emotions and intuition in a deeply personal way.
As a certified NLP Practitioner, Creative Orientation Coach, and Intuitive Coach, she blends her diverse skill set with applied behavioural colour psychology to create truly unique coaching experiences. Emma’s superpower lies in weaving these disciplines together into transformative coaching programmes and workshops, helping businesses and individuals unlock their creative potential and embrace self-expression with confidence.
Colour Conversations – articles to inspire…
What is colour to you?
Be creative in the attention economy
Art & Neuro-aesthetics: The science of creativity –
Reignite your brand’s potential
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Tue, 23 Sep 2025
10:00 - 11:00