Hosted by the brilliant Mary Keane Dawson, BIMA’s Chair, this exclusive one-off event features a candid conversation with Robin Bonn, CEO of Co:definery, Marketing Week columnist, and author of the forthcoming book, “Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage”
Robin will share the inspiration behind the book, its no-holds-barred optimism, and the urgent call for agency leaders to challenge outdated rules around positioning, culture, sales and pricing.
Together, they’ll explore the big questions facing agency leaders today:
Expect positivity, provocation and a Q&A where nothing’s off-limits.
Limited spots. Maximum candour.
Mary Keane-Dawson, Business Leader, Coach & Mentor, Chair at BIMA
Mary Keane-Dawson, award-winning Business Leader, Coach & Mentor, BIMA’s Hall of Famer and now BIMA’s new Chair-person.
Mary’s unique career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented teams, she has built, led and sold three agency businesses as well as raising over £100+ million of investment funding for both start-ups and established businesses.’She is Managing Partner at business growth and technology consultancy Kiln Labs a board advisor to The Internet Commission, and a Non Exec to several agency and tech companies.
Robin Bonn, Founder and CEO of Co:definery
Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching business that helps agencies create their own ‘Market of One’ – enabling them to accelerate growth, command a premium and attract the best talent in the market.He’s also the host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.
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