BIMA Hangout | Generation Resilience

What?

Millennials and Gen Z are already a powerful economic force. With the resurgence of the economy and unprecedented spending, their influence grows every day. To win more share of wallet from Millennials today and Gen Z’s $143 billion spending power, companies will need to create new customer engagement experiences powered by responsive, modern, scalable businesses and technology.

Understanding and winning Gen Z and Millennials now leads to winning every other generation, too. Failing to adapt to these influential trendsetters at this critical time puts not only them at risk as drivers of growth but established customers, too.

Join James Hall as he reveals the latest study by WP Engine and the Center for Generational Kinetics on how Gen Z, Millennials, Gen Z, and Boomers have changed their relationship with digital.

Why?

Recognizing the outsized impact and influence of Gen Z and Millennials as trendsetters is why it is critical for leaders to separate generational myth from truth about them as customers.

Is this for you?

You shouldn’t miss this if you are looking to understand how different generations are using digital and how to reach them.

This event is open to BIMA Members and Non- Members. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

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