BIMA Hangout | From Wonder-panic to Wonder-workshop

AI is the great creative opportunity of our age. AI is coming for your creative job.

Both of these statements may or may not be true. One thing is for certain, we have to be ready to learn and adapt faster than ever. But, what is your next step?

This event – a collaboration between BIMA’s AI & Creative Councils – is designed to help us all get a bit more real – to understand the changing creative and tech sector landscape in greater depth. And most importantly, to make clear what you can do to best support your own development.

AI Council Co-Chair Lisa Talia Moretti will present key findings from her year-long research project into the impact of AI on productivity, creativity, tools and jobs.

You will then have the option to participate in one of four purposeful workshops – around the same subjects – that invite you to learn from people having demonstrable success with AI, then apply these learnings in your context.

A tee-up of 4 key insights from the co-chair of the AI Council, Lisa Talia Moretti followed by separate case study presentations of how each insight has been delivered in real-terms within business/agencies. Come prepared to learn and also discuss openly and honestly to share learnings across the group.

Who is this for?

Anyone with an interest in how AI will impact their role, particularly those in a ‘Creative’ role within a business, consultancy, or agency.

Speakers:

Lisa Talia Moretti, Digital Sociologist

Lisa Talia Moretti is a digital sociologist who has been working at the intersection of technology, design and social theory for 15 years. Her work focuses on three areas:

1) social and cultural research that informs product and service design, 2) tech/AI ethics and 3) innovations in data governance. Lisa is the Co-Chair of the AI Council at BIMA, a board member of the Conversation Design Institute Foundation and an Adjunct Senior Industry FORWARD Fellow at The Royal Melbourne Institute of Technology. In 2020 she was named one of the top 100 people in Britain changing the digital and technology landscape. She’s worked with clients big and small including Twitter, BlackRock, Microsoft, Virgin, Hyatt and the UK Green Building Council. Her TEDx talk, “Technology is not a product, it’s a system” is available for viewing on TED.com and YouTube.

Dave Dunlop, Partner and Cheif Design Officer, ELSE

I love helping businesses find new opportunities to connect with their customers by creating new products and services that are valuable and useful. I enjoy leading clients through change, and for that change to have a lasting positive effect on the people who use their products.

I’ve 20+ years of experience in design working in roles that incorporate brand strategy, product design and multi-channel experience design. My career has seen me work across the public sector, digital, brand, employee engagement and customer experience. I’m driven by ideas and working with teams to cultivate the right culture and environment for creativity to thrive.

I am Partner and Chief Design Officer at ELSE, an award-winning experience design consultancy specialising in digital strategy, user experience and interaction design. I lead multi-skilled teams to deliver a range of work within product and service innovation to Design Ops.

Katerina Nishan, Associate Creative Director, Valtech

Katerina is a visionary Associate Creative Director – Lead Product Designer at Kin+Carta with over 16 years of enriching experience at the intersection of design, technology, and business strategy. With a profound agency background in digital technologies, she has been instrumental in crafting innovative, user-centred brand and product experiences that resonate across diverse channels and touch points. Her work merges aesthetic beauty with functional innovation, showcasing her commitment to enhancing user interaction through detail-oriented design.
Deeply passionate about inclusive design and artificial intelligence, Katerina integrates both into her design practice, redefining product design boundaries.

Her advocacy for diversity and inclusion is evident in her active involvement with the Diversity & Inclusion team at Kin+Carta and as a certified facilitator for #IamRemarkable, where she empowers underrepresented individuals to acknowledge their achievements.

Katerina’s leadership and strategic insight have been shaped by her extensive experience across multiple sectors, including fintech, pharmaceuticals, travel, food & drink, media, telecommunications and automotive, allowing her to deliver tailored solutions for global brands like Barclays, Expedia, Unilever, BBC, AstraZeneca, and Toyota.

As a member of the BIMA Creative council, Katerina brings a holistic skillset, combining empathy, creativity, and strategic thinking to inspire innovation and drive excellence in every endeavour.

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