BIMA Directors Breakfast

Discover how agencies can navigate the challenges of balancing ethical responsibility with protecting reputation and revenue.

In a landscape where the definition of “ethical clients” is shifting—beyond tobacco and fossil fuels to include carbon-heavy industries—agencies are facing increasing scrutiny. Staff are pushing back, clients are re-evaluating partnerships, and advertising bans are on the rise.

This exclusive, Chatham House Rules roundtable is your opportunity to engage in an honest conversation with fellow agency leaders about safeguarding your reputation, retaining clients and talent, and making a positive impact.

Reserve your place now!

Mary Keane-Dawson is an award-winning Business Leader, Coach & Mentor; and 2022 BIMA Hall of Fame inductee.

Mary’s career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented teams, she has built, led and sold three agency businesses as well as raising over £100+ million of investment funding for both start-ups and established businesses. Known for her candour and honesty, Mary is also a major ‘growth hacker’ – her early doors claim to fame is built on her winning a £20+ million contract from Ford of Britain, when she was only 27 years old and had a team of less than 10 people. She went on to lead the roll out of that programme across 3 continents becoming that company’s Managing Director. From there she progressed to become Global MD of Spafax Airline Network, the world’s leading inflight entertainment and media business, with 70+ airline clients – which was sold to WPP in 1999. She spent the next 8 years between the USA and China leading Spafax and then building out the digital OOH network Global Cast, which was sold to JC Decaux in 2008. Later that year, she joined Steak Media as Global MD, and helped the founders build out one of the most successful independent Search agencies of the era (now a part of Dentsu).

Maddy Cooper, Founding Partner, Flourish

Maddy has 20+ years of agency experience as a Founding Partner of Brilliant Noise and formerly as Chief Commercial Officer of iCrossing.

She has designed sustainability marketing transformation programmes for clients including Nike, Allianz and Barilla.

Maddy is leading www.marketingdeclares.com, a Climate Emergency movement, in collaboration with her fellow members of the BIMA Sustainability Council.

She has completed the Cambridge University Towards Net Zero Course, is an Assessor for the Cambridge University Sustainable Marketing, Media and Creative course, has a Psychology BA focusing on the role of memory and attention in consumer behaviour, and has an MBA from the University of Sussex, which focused on international mergers and acquisitions.

Maddy led Brilliant Noise successfully through the B Corp Certification process, and is leading Flourish from day one based on the B Corp principles.

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