BIMA CX Peer Network | CX should be felt, not seen.

We have a formidable digital tool set at our disposal; GenAI, personalisation, loyalty, CRM, Customer Success.Yet so much of our time is spent on the things the customer never asked for.We’ve become so focused on extracting Lifetime Value that we often end up getting in the way of what customers actually want to do.

The awful truth is that while we spend our lives thinking about customers, they spend very very little thinking about us.We’re noise until we’re needed and once they’re done, we’re noise again until the next time.It’s time to stop thinking about continuous conversion and instead ask ourselves “What’s the one great thing we can do for our customer today?”

At the next BIMA CX Roundtable, we’ll be proposing a different approach: The Invisibility Strategy; how to make a customer feel special by getting out of their way. From booking journeys to loyalty, let’s discuss how to build CX that customers don’t have to see, because they’re too busy feeling the benefit.

For this session we will be joined by Alex Comyn Brand Experience Principal / Practice Group Lead at AND Digital.

We hope you can make it!

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Online Only Event: We will send you a meeting link once you sign up.

Your Host:

Ryan Wiseman, Experience Director

Ryan is an Experience Leader, currently based in London, working with clients globally helping them to shape innovative, human-centred experiences that resonate, inspire, and bring people on a journey of change. He has helped clients adopt this philosophy across mid to large scale digital and creative transformations; providing value for their customers, employees, and partners.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.