BIMA Breakfast| The Fight For Footfall

The Fight for Footfall: how hospitality and leisure brands can persuade us to go out more

Whilst much of the world has returned to normal since the COVID-19 pandemic, one area of life remains completely transformed: the way we spend our leisure time. Pubs, restaurants, cinemas, shopping centres, and tourist destinations have all struggled to recover their levels of footfall.

Against that backdrop, true’s ‘Fight for Footfall’ research combines brand-new survey data with commentary from industry experts to explore how hospitality, leisure, and entertainment brands can adapt to meet our changing habits and priorities.

It includes:

• Original insights into our priorities and attitudes towards leisure time
• Inspiration from brands who have managed to buck the trend
• Personas representing target audience segments
• Tips for creating effective digital marketing and customer experiences
• Places are limited to 12 people so please book up quickly!

Agenda

• 8.30am – Arrival
• 9am – Host opens up and welcome
• 9.15am – 10am – Talks and discussions
• 10.30am – End of event

Speakers:

Dave Jones, Head of Strategy, True Digital

SEO & Media Lead, True Digital

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