BIMA Breakfast | Defining Your Planet Strategy

Posted by BIMA

Join us to delve into the topic of how your agency can define its planet strategies.

Join us for our Spring Breakfast Briefing event where we delve into the critical importance of a formulating sustainability and planet-friendly strategies within agencies. In a rapidly evolving world where environmental consciousness is paramount, it’s no longer enough for agencies to focus solely on their own operations. To truly make a positive impact, it’s crucial to consider the entire sphere of influence, encompassing internal operations, employees, project methodologies, suppliers, industry practices, and clients.

🎙️ Expert Perspectives:

Our event will feature thought-provoking discussions led by industry experts: Maddy Cooper, Founding Partner, Flourish; Simon Jones, Founder and Managing Director, Studio 24; Neil Clark, Planet Officer, TPXImpact. They have successfully implemented holistic sustainability strategies within their agencies. Gain valuable insights, practical tips, and real-world examples to inspire and guide your agency on its sustainability journey.

📣 Why Attend:

  • Uncover the interconnected aspects of sustainability within agency operations.
  • Learn from industry leaders who have successfully implemented holistic sustainability strategies.
  • Gain practical insights to initiate positive change within your agency and the wider industry.
  • Get a free vegan breakfast 😉

Embrace the opportunity to redefine your agency’s impact on the planet. Join us for an engaging discussion on adopting a holistic approach to sustainability that goes beyond traditional boundaries. Let’s collectively shape a more sustainable future for the creative and digital industries.

See you there.

Maddy Cooper, Founding Partner, Flourish

Maddy has 20+ years of agency experience as a Founding Partner of Brilliant Noise and formerly as Chief Commercial Officer of iCrossing.

She has designed sustainability marketing transformation programmes for clients including Nike, Allianz and Barilla.

Maddy is leading, a Climate Emergency movement, in collaboration with her fellow members of the BIMA Sustainability Council.

She has completed the Cambridge University Towards Net Zero Course, is an Assessor for the Cambridge University Sustainable Marketing, Media and Creative course, has a Psychology BA focusing on the role of memory and attention in consumer behaviour, and has an MBA from the University of Sussex, which focused on international mergers and acquisitions.

Maddy led Brilliant Noise successfully through the B Corp Certification process, and is leading Flourish from day one based on the B Corp principles.

Neil Clark, Planet Officer, TPXImpact

I am unashamedly passionate about helping to save the planet and everything that calls it home. I want my working life to be fully focussed on this mission. As well as creating and driving the planet strategy at TPXimpact, I have been raising awareness of, and trying to address, the impact the digital industry has on the planet. Making the planet a stakeholder, and sustainability a success criteria, in all digital projects is central to addressing this problem. As well as being the BIMA Sustainability Committee co-chair, I’m also helping to define the W3C’s website sustainability guidelines and I’m Umbraco’s Sustainability Community Team.

Simon Jones, Founder and Managing Director, Studio 24

Simon Jones is the founder and Managing Director of Studio 24, a digital design and technology agency based in Cambridge, UK, with a team across the UK and Europe. Founded in 1999, Studio 24 specialises in digital strategy and creating human-centred, accessible websites and web apps. They work primarily with public sector, not-for-profit, and arts & culture clients.

Simon is involved in many aspects of client projects including strategy, content management, and technical architecture. He has a passion for building a more accessible, sustainable web – one impactful project at a time. He is also a trustee of Cambridge Film Trust (which runs the Cambridge Film Festival), helps run local tech community groups, and talks at conferences and events on accessibility and digital technology.

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Wed, 06 Mar 2024
09:00 - 11:00


Tug Agency,

1 Leonard Circus 3rd Floor, London, EC2A 4DQ


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