BIMA B Corp Bootcamp | Session Two Purpose & Stakeholder Governance

Online Only Event: We will send you a meeting link once you sign up.
Purpose isn’t a tagline. It’s a governance framework.

In this second session of the BIMA B Corp Bootcamp, Rodica Murphy (RM Sustainability Consulting) and Alex Holliman (Climbing Trees) unpack one of the most important pillars of the new 2026 B Corp Standards: Purpose & Stakeholder Governance.

You’ll learn how to:

• Embed purpose into your decision making and company structure

Align your board, team and shareholders around shared impact goalsSet up practical governance systems that make sustainability stick

Build accountability that goes beyond marketing claimsWhether you’re a tech agency, creative studio or digital brand, this session will help you connect your purpose to profit with real examples and next steps to start implementing it straight away.

What you’ll gain:

• A clear understanding of what B Lab expects under the new standards, what evidence you’ll need, and how to make purpose the engine of your business not the wallpaper.

Your Host:

Rodica Murphy, Managing Director, RM Sustainability Consulting

Rodica is a sustainability consultant specialising in tech, fashion and textiles SMEs, with a 100% success rate guiding clients to B Corp certification. Known for making compliance simple and human, she helps businesses cut through the jargon and turn sustainability frameworks into growth opportunities.

Alex Holliman, Founder & Managing Director of Climbing Trees

Alex Holliman is the Founder and Managing Director of Climbing Trees, a leading digital marketing agency that helps organisations get discovered online through search engines, large language models, and social platforms.

Under Alex’s leadership, Climbing Trees has become one of the United Kingdom’s most sustainable and ethical agencies, proudly ranking among the highest-scoring B Corps worldwide. The agency’s dedication to responsible business practices has been recognised with the King’s Award for Sustainable Business.

Over the years, Alex and his team have partnered with inspiring organisations and brands including Greenpeace, Olympus, and Seiko, amplifying their impact through digital marketing that aligns with values of sustainability and innovation.

At the heart of Alex’s vision is a belief that business — and advertising in particular — can be a powerful force for good. Climbing Trees focuses on supporting visionary clients who are driving positive change in their fields, combining ethical marketing with measurable growth.

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