BIMA B Corp Bootcamp | Session Two Purpose & Stakeholder Governance

Online Only Event: We will send you a meeting link once you sign up.

Session 2: Purpose & Stakeholder Governance

Embedding purpose is not about having a nice sentence on your website.It is about how decisions actually get made.In this session of the BIMA B Corp Bootcamp, we unpack Purpose & Stakeholder Governance, one of the core mandatory Impact Topics in the new B Corp standards.

You will learn what B Lab really expects when it comes to purpose, accountability and leadership oversight, and how to move beyond values statements into day to day practice.

We will explore how businesses can embed purpose into governance structures, leadership responsibilities and decision making so that people, planet and profit are considered together, not in competition with each other.

This session is designed to help you understand what “good” looks like, avoid common pitfalls, and set up governance systems that actually work for growing agencies and tech businesses.You will learn:

• What B Lab means by purpose under the new standards

• How to identify and prioritise your key stakeholders
• How to embed purpose into leadership and governance without adding complexity
• What evidence is required for certification and what is not
• Practical steps you can take to start embedding purpose straight away

This session is ideal for agency leaders, founders and operations teams who want clarity on how to turn purpose into a practical framework that supports growth, trust and long term resilience.

Your Host:

Rodica Murphy, Managing Director, RM Sustainability Consulting

Rodica is a sustainability consultant specialising in tech, fashion and textiles SMEs, with a 100% success rate guiding clients to B Corp certification. Known for making compliance simple and human, she helps businesses cut through the jargon and turn sustainability frameworks into growth opportunities.

Alex Holliman, Founder & Managing Director of Climbing Trees

Alex Holliman is the Founder and Managing Director of Climbing Trees, a leading digital marketing agency that helps organisations get discovered online through search engines, large language models, and social platforms.

Under Alex’s leadership, Climbing Trees has become one of the United Kingdom’s most sustainable and ethical agencies, proudly ranking among the highest-scoring B Corps worldwide. The agency’s dedication to responsible business practices has been recognised with the King’s Award for Sustainable Business.

Over the years, Alex and his team have partnered with inspiring organisations and brands including Greenpeace, Olympus, and Seiko, amplifying their impact through digital marketing that aligns with values of sustainability and innovation.

At the heart of Alex’s vision is a belief that business — and advertising in particular — can be a powerful force for good. Climbing Trees focuses on supporting visionary clients who are driving positive change in their fields, combining ethical marketing with measurable growth.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.