BIMA B Corp Bootcamp | Session One Foundation Requirements

Online Only Event: We will send you a meeting link once you sign up.

Foundation Requirements: Laying the Groundwork for B Corp Certification

Join us for our first session of our new 7-part series to explore B Corp benefits, requirements and process. This first session, “Foundation Requirements” is designed for businesses eager to understand the core principles and practicalities of B Corp certification. And ultimately be able to decide if it’s for them.

Our guest speakers will break down the legal and foundational requirements that define B Corp certification, providing you with a clear roadmap of what is expected. This includes an in-depth look at:

• Understanding the B Corp Legal Framework:
• Navigating the B Impact Assessment (BIA) Fundamentals: Get an introduction to the BIA, the primary tool for measuring your company’s social and environmental performance.
• Setting the Stage for Impact: Learn how to align your business operations with B Corp values from the outset.

By the end of this session, you will have a robust understanding of the initial commitments and changes required for B Corp certification. You’ll gain actionable insights to take your first step toward balancing profit and purpose.

Who is it for

This workshop series is designed for agency leaders, operations teams, and purpose-driven founders in the digital, creative and tech space. Whether you’re curious about B Corp, just starting your application, or wrestling with evidence gathering, this series will give you clarity, direction, and confidence.

Your Host:

Rodica Murphy, Managing Director, RM Sustainability Consulting

Rodica is a sustainability consultant specialising in tech, fashion and textiles SMEs, with a 100% success rate guiding clients to B Corp certification. Known for making compliance simple and human, she helps businesses cut through the jargon and turn sustainability frameworks into growth opportunities.

Alex Holliman, Founder & Managing Director of Climbing Trees

Alex Holliman is the Founder and Managing Director of Climbing Trees, a leading digital marketing agency that helps organisations get discovered online through search engines, large language models, and social platforms.

Under Alex’s leadership, Climbing Trees has become one of the United Kingdom’s most sustainable and ethical agencies, proudly ranking among the highest-scoring B Corps worldwide. The agency’s dedication to responsible business practices has been recognised with the King’s Award for Sustainable Business.

Over the years, Alex and his team have partnered with inspiring organisations and brands including Greenpeace, Olympus, and Seiko, amplifying their impact through digital marketing that aligns with values of sustainability and innovation.

At the heart of Alex’s vision is a belief that business — and advertising in particular — can be a powerful force for good. Climbing Trees focuses on supporting visionary clients who are driving positive change in their fields, combining ethical marketing with measurable growth.

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