BIMA Awards Winners Showcase | Discover more from last year’s winners

When we announced the BIMA Awards winners back in November 2024, we celebrated genuinely game-changing pieces of work, but an awards ceremony can only ever show you a snippet of the work that won the award. Underneath there is always a much bigger story to tell on the work that can inspire our industry!

Join us on our awards Showcase for breakfast, networking and inspiring conversation. For the final road trip in the tour, we’ll be diving deeper into our 2024 Consumer Award and Use of Digital Award — both of which were awarded Gold to Digitas for EE’s “Capture the Store” campaign, which also won the Silver award in the Popular Culture category.

Don’t miss out on this intimate chat with our inspiring winners, hear the inside scoop on their winning projects and ask them your burning questions in-person. Plus network with others interested in the Awards and entry process.

Who knows, you might hear that ONE tip that can make your entry a winner for 2025! 🏆

Project line up:

• Digitas on their EE Capture the store

Speaker line up:

Rob Morris, Senior Creative, Digitas

Ben Sawyer, Senior Creative, Digitas

Ben and Rob are a senior creative team with over a decade of experience. Experience that includes crashing Oktoberfest with a whiskey drinking Scotsman, building a video game for EE and pissing off Putin during the World Cup.

Over the years their work has been recognised at D&AD, The One Show, Eurobest, Creative Circle and of course BIMA.

Carren O’Keefe, Chief Creative Officer, Digitas

Carren believes ideas and technology are the two greatest forces for change the world has ever seen—and when you bring them together, the possibilities are endless.

Her career has spanned two continents and three countries, leading to award-winning work for global brands including Nike, Diageo, Google, Hyundai, L’Oréal, and Netflix.

Starting at AKQA New York before moving to Portland, Oregon, she pioneered multiple firsts for Nike, including its first mental health-focused platform Mind Sets, its first shoe drop using AirDrop, its first podcast Trained, and the first Air Max Day in Roblox with Magic’s in the Air.

In 2015, she became the only female founding partner in AnalogFolk’s network, launching their Portland office with Nike as the flagship client before expanding into Amsterdam. Under her leadership, the agency was named Campaign’s Global Innovation Agency of the Year in 2020 and one of Contagious Magazine’s Best and Bravest Agencies on the Planet in 2022.

Now at Digitas UK, Carren is leading a new era of imagination and innovation with a world-class roster of clients, including F1, Samsung, and EE. A regular speaker at industry events like Cannes and The One Show, a contributor to Campaign and Contagious, and a passionate mentor for programs like LIAsons and Next Creative Leaders, she is shaping the future of creative and AI-powered brand engagement.

Carren has been named in Adweek’s Creative 100 and serves on the BIMA Awards Council. She has also judged every major award show, including Cannes Lions, D&AD, Clios, London International Awards, The One Show, Euros, and Creative Circle.

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