BIMA AI Peer Network Roundtable | How Agencies Can Thrive in the Age of AI

Posted by BIMA

Discover how Generative AI is reshaping the creative sector by prioritising innovation over efficiency.

Online Only Event.

This is a BIMA member-only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk.

Join our monthly roundtable for AI enthusiasts, hosted by Raymond Manookian, Head of AI Experience Design (UK&I), Zone Digital.

As Generative AI transforms the creative sector, many agency clients and agency leaders initially focus on the speed and efficiency gains it can support. But the past how’s us the real transformation will come not from doing what we do today faster, but from using new technologies to innovate and create experiences that have not been possible before.

This month, Jules Love and Emma Wharton from Spark will join us for a discussion around how AI will change the nature of creative work, transform our industry and what agencies can do to navigate this change and remain competitive.

Key Topics:

  • How pioneering agencies are using AI to innovate
  • How AI is changing the nature of creative work
  • What we can learn from pervious technological disruptions
  • Why innovation not efficiency will be the key to long term competitiveness
  • What agencies can do to accelerate their AI adoption.

Speaker lineup:

Raymond Manookian, Head of AI Experience Design (UK&I), Zone Digital

With over 20 years of award-winning creative experience, Ray has transitioned from a classic and modern design background to become a pioneering design leader with a focus on humanity-centric design and transformative experiences. His expertise lies at the nexus of human and digital technology interactions, where business strategy and design converge.

Emma Wharton and Jules Love, Founders of Spark

Spark was founded by Jules Love and Emma Wharton. Between them they combine nearly 50 years experience in creativity, business change and generative AI. Spark’s mission is to help agencies accelerate their AI adoption. Through training, leadership development and ongoing coaching, Spark helps agencies build AI into the way they work to innovate their services, improve the impact of their creative, and create better outcomes for their clients.

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Date

Wed, 27 Nov 2024
10:00 - 11:00

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