BIMA AI Peer Network Roundtable | Budgetary Shifts and Beyond

Online Only Event.

This is a BIMA member-only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk.

Join our monthly roundtable for AI enthusiasts, hosted by Raymond Manookian, Director, of CX Transformations, Zone Digital.

As the advertising industry undergoes a seismic shift towards AI, businesses are grappling with the implications on their budgets. This roundtable discussion will delve into the key considerations and challenges arising from this transition.

This month Kerry Howell, Managing Partner, Bernadette from VCCP, will join us for a discussion around how agencies are tackling client budgets shifting from production to AI. We then open up for a group discussion.

Key Topics:

• The Rise of AI in Advertising: Understanding the drivers behind the increasing adoption of AI technologies in the industry.
• Budgetary Implications: Examining how the shift towards AI is impacting client spending and the allocation of resources.
• The Illusion of Cheap AI: Addressing the misconception that AI solutions are cost-effective and can immediately solve complex problems.
• The Human Element: Discussing the importance of human expertise in AI development and implementation, and the associated costs.
• Cannibalizing Our Revenues: Exploring the potential impact of AI automation on traditional advertising revenue streams.

Who is this for:

• Design directors and managers
• CX and UX specialists
• Digital transformation consultants
• Agency leaders and practitioners
• AI and technology enthusiasts within the design field

Limited to 12 attendees to allow for discussion. Chatham House Rules applies and places are strictly limited to one per organisation.

Speaker lineup:

Raymond Manookian, Director, of CX Transformations, Zone Digital

With over 20 years of award-winning creative experience, Ray has transitioned from a classic and modern design background to become a pioneering design leader with a focus on humanity-centric design and transformative experiences. His expertise lies at the nexus of human and digital technology interactions, where business strategy and design converge.

While passionate about all aspects of design, Ray is particularly fascinated by the potential of AI to revolutionise the customer experience, and he eagerly explores its role in shaping the future of humanity-centred design.

Kerry Howell, Managing Partner, BERNADETTE

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