AI & Generative Search – Making sense of the hype

Posted by Complete Digital

It’s hard to ignore the noise around generative search – and the impact it’s having on paid and organic activity across traditional search engines.

With so much hype and conflicting information, it’s hard to know what really matters. New jargon, tools, and metrics only add to the confusion.

So if you want to get a clear handle on AI Search, and what it really means for your business – join us on the 23rd September at The Ministry in London.

No hype. No selling. Just honest discussion and actionable insight.

What the event will cover:

  • Breaking down the jargon and quantifying the hype
  • Practical tactics to help protect and grow your visibility
  • Examining real world examples of where businesses are appearing and why
  • Independent insights: Straight talk from SEO and digital marketing experts

Speakers:

  • Brian Cross – Managing Director – Complete – B2B Marketing specialists
  • Justin Thorne – Chief SEO & Founder – Algorhythm – SEO & Performance Marketing specialists
  • Tom Head – Managing Director – G3NR8 –  AI & Web3 consultancy
  • Sophie Brannon – Director – Studiohawk US – International SEO agency

Speakers

Brian Cross

Managing Director – Complete – B2B Marketing specialists 

Justin Thorne

Chief SEO & Founder – Algorhythm – SEO & Performance Marketing specialists

Tom Head

Managing Director – G3NR8 –  AI & Web3 consultancy

Sophie Brannon

Director Studiohawk US – International SEO agency

Date

Tue, 23 Sep 2025
17:45 - 20:00

Location

The Ministry, 79-81 Borough Road London SE1 1DN,
City of London

The Ministry, 79-81 Borough Road London SE1 1DN

Price

£25 non BIMA members

BIMA Member Price

£12.50 (half price with code: BIMA50 )

Complete Digital

Complete Digital has been a BIMA member since 30th January 2023.

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