AI Fundamentals for Agency Leaders

Join Spark AI for an immersive, full-day workshop designed specifically for creative leaders ready to harness AI to elevate their business.

​Spark’s tailored workshop shows you exactly what AI means for your creative business, how to embrace it in the design process, and practical advice on how to move forward to innovate, find efficiencies and future proof your operating model.

​When we work with creative businesses, we often find that while they know AI is going to change our industry, they are not clear on what the impact is likely to be, how they can embrace AI themselves, and how they can get started on the AI journey.

​Many creatives feel overwhelmed by AI, worry it will undermine their creativity, and are unsure how to integrate it into their creative processes without losing the human touch that defines their work. This workshop will show you how you can embrace AI with confidence. It will give you the knowledge and skills to enhance your creativity, streamline processes and stay competitive.

Workshop Leader – Jules Love

Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.

Jules teaches on the Oxford University Business School’s ‘AI in Business’ programme, he studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.

He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.

He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.

Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine.

Testimonials

​Wayne Roberts, COO of Brandpie called it “a fantastic session—packed with insights, collaboration, and forward-thinking discussions.” 

​Toby Hack, previously CEO of PHD EMEA said “This was a hands-on practical expert-led experience of learning the tools, amplifying creativity, finding efficiencies, evolving the operating models and driving innovation with these new services – vital skills for the disruption coming to us all.

​Thoroughly recommended for anyone looking to keep their work and their business relevant in a world with AI.”

​What you’ll take away

​This workshop demystifies AI, and gives you straight forward, practical advice on how to get started. It covers:

• ​Understand foundational AI technologies with confidence through practical, hands-on sessions so you know the art of the possible
• See how leading creative teams are successfully integrating AI into campaigns and workflows
• Navigate data privacy and IP challenges with proven risk mitigation strategies
• Learn to position AI adoption as a powerful change management opportunity
• Future-proof your creative processes with smart AI augmentation and innovation
• Network with fellow creative leaders facing similar challenges
• ​This isn’t a tech workshop – it’s your roadmap to confidently leading your creative business in a world with AI.

​Limited spots available to ensure personalised attention and meaningful networking opportunities.

​Who is this workshop for?

​This workshop is ideal for agency leaders, creative teams and freelancers at the early stages of AI adoption. It’s perfect for those just exploring the possibilities of AI, and those looking to move from experimenting with it to truly operationalising it.