Engaging clients to share their experiences and insights is a powerful way to foster a sense of community and credibility. Encouraging followers to showcase their success stories and provide tips, or even create informative videos can help asset management firms build trust with potential clients.
Sharing this user-generated content on various social platforms amplifies its reach and impact. It showcases authentic endorsements and real-life applications, resonating strongly with potential clients. This not only humanises the brand but also creates a cycle of engagement, where satisfied clients become brand advocates.
79% of people say user-generated content (UGC) highly impacts their purchasing decisions. Therefore, leveraging the power of clients’ voices and experiences can greatly enhance visibility and trust meaning leads will be more likely to convert. Encouraging user-generated content is a strategy that not only can help the financial sector with organic promotion, but also reinforces a strong sense of community among users throughout these channels. Discover the more advantages of social media marketing for financial services.