One digital experience platform continues to redefine industry standards, as evident in the groundbreaking features unveiled at the end of October. The debut of a new approach to digital marketing brought forth an innovative editing interface designed to reshape content creation and marketing management.
Unmatched by its sophistication and functionality, the editing interface sets itself apart by facilitating seamless content customisation through on-page editing and previews. Empowering marketing teams with a user-friendly drag-and-drop system for template creation, it eliminates the need for coding skills.
The tight integration of other tools from the platform ensures a fully connected experience. Embedded personalisation features further streamline the editing process, collectively speeding up the development of compelling and tailored user experiences. This innovative approach solidifies Optimizely’s leading position in the forefront of digital experience optimisation. Discover more ways Optimizely’s Visual Builder can enhance your marketing processes.