BIMA Awards 2022 EE 'Hope United'

Brief

We were approached by Saatchi & Saatchi & EE to design cutting edge football shirts to highlight online abuse of the England Women’s Team.

Approach

The shirts, unique to each player, were created using a specially developed generative art application that converts statistical data about online hate speech into a mosaic of patterns and colour.

Impact

A unique shirt that reflects the anti-female, anti-black and anti-LGBT hate speech directed towards the footballer.

Best Use of Technology: Gold

• Agency: Saatchi & Saatchi
• Producer: Abigael Wilson
• Creative Directors: William John, Nathan Crawford and William Brookwell
• Creatives: Rodrigo Castellari
• Account Director: Libby Conroy
• Production: Mill Experience
• Executive Creative Director: Stephan Bischof
• Design Director: Will McNeil
• Executive Producer: Ben Young
• Senior Producer: Sinead Catney & Samira Abdelmalek
• Technical Director: Mark Dooney
• Developer: Seph Li
• Designer: Annie Keogh
• Designer (C4d / Houdini): Vladislav Solovev and Daphne Westelyncpk
• UX Director: Katerina Lillywhite