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Duracell has appointed Jellyfish as its programmatic partner. Jellyfish will implement and manage Duracell’s programmatic media campaigns across all relevant media channels in Europe, South Africa and Asia.
Jellyfish is also tasked with setting up Duracell’s Powered Marketplace, a trusted marketplace that aims to drive brand safety, cost efficiencies and meet campaign quality targets.
Jon Ones, Global Online Marketing Leader at Duracell comments: “We were really impressed by Jellyfish’s capabilities throughout the pitch process. The team understood our business needs and desire to deliver a consistent solution at scale. We’re looking forward to taking our programmatic media efforts to the next level.”
Gawain Owen, Digital Strategy Director at Jellyfish adds: “Duracell were looking to take a completely fresh approach with their programmatic business and to create a real step-change. From the very beginning, we felt that we’d be a great fit for the brand and look forward to partnering with them on the next stage of their programmatic journey.”