For too long FMCG brands have been heavily reliant on expensive ‘above the line’ media such as TV, outdoor ads and radio. Some brands are happy to spend millions on a TV advertising slot only for the brand experience to be lacking online. A brand cannot expect their audience to view them as being at the top of their game if they are not getting the same experience online as they do with the offline brand.
Today’s consumer will spend almost 6 hours every day engaging with digital media. This figure has been on the rise every year for the last 10 years. By owning their online experience and creating true omnichannel campaigns FMCG brands can grow their loyalty and boos sales. Explore our 5 tips to help brands improve their FMCG digital marketing.