Conceived by the Swissquote banking group, the vision for Yuh was to create a neo-bank that put the pleasure of end user experience (not just great customer service) at the heart of its proposition. This was not to be just a good-looking brand summarised in a vanilla interface of features and functions.
We propelled growth by breaking down perceived barriers around investing and banking. Yuh would be playful in nature but still trustworthy and reassuring, consequently offering a bold challenge to the market. We created meaningful experiences by tapping into the plethora of data powering Swissquote’s trading and banking service.
Yuh already has around 60K users and the rollout is now on track to have 90-100,000 in Switzerland by this time next year. Yuh’s fast growing community of followers (around 10k) is consistently amassing 1,400 new ‘Yuhsers’ per week now carrying the app in their back pocket – a signal of the proposition’s strong fundamentals. Yuh is also the only App in Switzerland to have launched Fractional Shares open to more than 100 stocks, ETF’s and Trending Themes.
B2C: Gold