D&AD selects Space & Time as global media partner

By Space & Time
05 Aug 2022

D&AD, the global association for creative advertising and design, has appointed independent growth marketing agency Space & Time to handle its global media account. The agency was awarded the business following a three-way pitch process.


Space & Time will work across D&AD’s prestigious product portfolio, which includes the D&AD Awards, D&AD Shift, D&AD New Blood and D&AD Masterclasses. The brief will encompass paid media, SEO, and data and analytics with the objective of raising awareness and increasing uptake of D&AD products, as the organisation continues its global expansion.


Space & Time has already begun working with the organisation, including the recent launch of a campaign to support D&AD Shift with Google New York. This is a free, industry-led night school programme for emerging creatives who don’t have a college degree.


Laura Kelly, marketing director at D&AD, said: “We are excited to begin our partnership with Space & Time to support D&AD’s ambition to reach, engage and serve the evolving and growing creative industries. Our mission to champion creative excellence in design and advertising globally, provide accessible education programmes for underrepresented and emerging talent, and to support creatives with learning tools and resources throughout their careers requires robust media strategies and intelligent audience insights. We look forward to developing and utilising these opportunities going forwards with Space & Time on board as our global media partner.”


Andy Griffiths, associate director at Space & Time, added: “From the renowned D&AD Awards, which celebrate some of the best creative work in our industry, to the Shift with Google programme for emerging creatives, D&AD holds a unique and special place in the advertising and design industries. Working with such a prestigious organisation to grow its brand worldwide is a dream come true for our team.”


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