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With the onset of Covid-19 in March the demand for quality virtual events grew (and continues to grow) exponentially, as companies were forced to adapt to new methods of communicating with their audiences both internal and external.
Due to this new thirst for virtual, Hartlebury based creative communications agency DRPG has reached one million delegates collectively for its virtual event solutions in the last 6 months.
Normally the agency would produce around 6 virtual events a year, however in the last 6 months over 450 live programmes have been broadcast from the studios necessitating the expansion of their facilities to 10 broadcasting studios, including a suite of studios in their HQ in Worcestershire, a Windsor facility and now studios in Central London.
Programmes have included, conferences, debates, leadership development, award ceremonies, exhibitions, product launches, experiential, team building, music and food festivals and game shows, with audiences varying from 70,000 to just 100 delegates.
Ahead of its time, 2019 saw the company invest heavily in digital infrastructure such as ‘Extended Reality’ and the studio infrastructure in Worcestershire, home to Channel 5’s the Gadget Show; investments which have allowed the organisation to rise to the challenges of virtual adaptability put forward by the pandemic. The agency now has the capability to run up to 10 simultaneous virtual events from its studios.
“Our heritage is firmly based in film and video production, combine this with our global events experience, digital solutions and creative content development we were able to expand our virtual offering overnight,” says CEO Dale Parmenter. “It has meant considerable investment in the creation of more physical and virtual studios, plus we have continued to recruit new team members and re-train existing ones”.