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Despite its profile and value, many businesses are still at the outset of their journey with data – a journey that can be hindered by limited capabilities, limited understanding and a shortage of new talent.
By connecting key specialists, enhancing partnerships and identifying cross-agency thought leadership, BIMA’s Data Council is working to improve data skills and standards, enhance data’s profile within the industry, and focus on key growth topics such as personalisation.
Paul is the Head of Data Strategy at VCCP CX, the customer experience division at VCCP, where he leads a team of data strategists, analysts and technical solutions experts. His career started in the early 90’s in analytics, building predictive analytics models at American Express.
Most of his career has been at the forefront of the growth of data and analytics for a number of leading communications agencies in the UK across advertising, direct and digital channels. His skills now cover a broad range of data applications for customer experience strategies, advanced predictive analytics, marketing technologies, database strategies, data intelligence and optimisation.
His client sector experience is extensive and includes Telco, Retail, Media, FS, Public Sector, Travel and Utilities. Over his long career, projects have been varied; recent projects under his leadership include the development and deployment of customer engagement strategies, building accelerated analytics solutions and implementation of digital platform optimisation.