Our council empowers CEOs and Founders to build, sustain and grow their businesses. We give you access to industry experts and peer-to-peer support, as well as offering events and content that provide practical advice on achieving your goals. Whether you’re seeking guidance on growth, leadership, innovation or industry trends, we’re here to help you excel.
Rebecca Crook, Chief Growth Officer at Positive
Rebecca has over 25 years agency experience with the last 15 working purely in the digital transformation and innovation sector for UK and global brands. She has worked at some of the most well-known agencies helping scale and grow them. Rebecca enjoys working with clients to understand their business challenges to help set them up for success in delivering customer-centric experiences that give them the edge over competitors to meet the rising expectations of today’s customers.
Outside of work Rebecca has extensive NED and Director level experience having sat on the National Trust Strategic Board as well as spearheading a £10million fundraising project to bring the country’s only Grade II* listed lido back into use. She is currently a NED with Transport for London museum and the NHS advising across digital matters. She is currently a Director of the Royal Pavilion & Brighton Museum Trust as well as being a Trustee for the Martlets hospice.
Rebecca is pasionate about giving back and has been a BIMA mentor as well as a mentor for the Prince’s Trust. She is currently a mentor for Global Women in Technology.
Robin Bonn, Founder at Co:definery
Robin is a founding member of the BIMA Growth Council and the Founder of Co:definery, a management consultancy advising agency CEOs on standout, conversion and profit.
He’s spent 20 years driving growth for startups, indies and global networks, across a range of emerging and traditional disciplines.
He’s also a mentor – or ‘man-bassador’ – for SheSays, an organisation helping women rise to the top of the creative industries, and a columnist for Marketing Week.
In his old life, Robin led winning pitches for the likes of Skype, Eurostar, Fujitsu, Experian, Spotify, P&G, ITV, Microsoft, Facebook and Ford, to name a few. He’s also a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.
But while client challenges got harder, he saw agencies increasingly lag behind, with old-fashioned ‘best practice’ models for growth, new-business and profit dating badly.
Since founding Co:definery, he’s advised the CEOs and Founders of dozens of agencies; repositioning, refocusing and reorganising them to increase standout and win more often.
