This paper dives into construction search trends using our “Share of Searching” tool. We’ll explore what construction companies and related sectors are searching for, revealing valuable insights about this industry.
Now let’s get granular! We’ll unveil search trends for the top construction companies in the UK, France, Germany, Italy and Spain. Buckle up for a global construction search showdown.
We analysed search trends for 13 construction titans in the UK: Balfour Beatty, Amey, Morgan Sindall etc. This chart reveals the monthly Google search volume for each company over the past four years. Get ready to see who’s the UK construction search champion.
Who gets the most buzz? UK construction search share revealed
Search volume showdown: The rise and fall of UK construction giants
These charts show the dirt on UK construction company searches over the past four years:
What are people searching for? Jobs, jobs, jobs!
Turns out, a big chunk of construction company searches are for jobs. Take Balfour Beatty, for example. Their search terms are dominated by job seekers.
Next up: We’ll dig into what people are searching for when it comes to Balfour Beatty.
Job seekers on the hunt! How construction firms can win
Vinci, France’s construction kingpin, grabs the most searches (60-75,000 monthly), but their dominance is slipping (share of search down from 43% to 32%). Interestingly, Vinci gets a summer bump in July and August – maybe people are planning renovations during holidays?
Seasonal shifts: While construction searches overall aren’t super seasonal in France, most companies see a small uptick in January. Perhaps New Year’s resolutions include fixing up the house?
Strabag, Germany’s construction giant (even though their HQ is in Austria!), grabs 25-35,000 searches monthly and holds a steady share (23-31% over the past four years).
But here’s the real kicker: construction company searches in Germany have been on a steady rise since 2020! Looks like Germans are turning to the internet for their building needs.
Saipem, Italy’s construction champ, pulls in 20-50,000 monthly searches, but their search share is holding steady (with a couple of news blips in 2022).
WeBuild soars! Here’s the real story: WeBuild has tripled their search volume in just three years, reaching 33,000 monthly searches. Their share of search has skyrocketed too, jumping from 6% to 35% in just two years. This meteoric rise seems to be at the expense of smaller players in the sector. Looks like WeBuild is becoming a household name in Italian construction.
ACS, Spain’s construction giant, used to pull in 15-35,000 monthly searches, but their grip is weakening (share of search down from 25% to 12%).
Ferrovial fiasco: Remember when Ferrovial announced an HQ move to the Netherlands? Search exploded to 368,000 in March 2023 – talk about a newsworth spike!
These construction titans operate internationally, but guess what? People search for them mostly in their home turf.
Here’s a breakdown of search volume over the past four years for the top construction companies in the five biggest European markets. Get ready to see who reigns supreme in each country!
Forget global domination – construction companies get most of their search love in their home countries. Take Balfour Beatty, the UK’s kingpin: searches are almost all UK-based. Same goes for Vinci in France, Strabag in Germany and the champions in Italy and Spain. Seems like people search for builders they can trust nearby.
Here we reveal global search trends for some of the key trending topics in the construction sector.
The first chart shows global monthly search volume trends for various construction sector topics over the last four years:
Sustainability is becoming a hot topic in construction. Searches for “sustainable construction” are on the rise, with people focussing on eco-friendly materials and processes to minimise environmental impact.
The green revolution in concrete: This chart shows a surge in searches for “green concrete” and “low carbon concrete” over the past four years. Looks like builders are going green, one foundation at a time.
Forget bricks and mortar – the future of construction is alive! Living building materials are the hottest trend, using natural elements and even living organisms to create sustainable structures. Think buildings that heal themselves and breathe fresh air.
The construction industry is getting a tech makeover. Here’s a glimps into what people are searching for globally:
This second chart will delve deeper into the hottest construction tech trends globally.
– The way people find businesses has changed. Construction companies can’t afford to be stuck in the stone age (pun intended) when it comes to digital marketing.
Lagging behind? Not for long!
Historically, construction hasn’t exactly embraced the digital world. But this is a golden opportunity for those who do. By prioritising SEO and a strong online presence, construction firms can leapfrog the competition.
Why go digital? It’s a win-win
Our research shows that going digital can supercharge your visibility, attract top talent and capitalise on hot trends like sustainable building and new technologies.
Become an innovation leader
By embracing these recommendations, construction companies can become digital champions in an industry hungry for progress. Don’t miss out – the future of construction is digital.
With thanks to: