There is so much cool stuff you can do with digital marketing. But you need to have the right data in one place to be able to do a lot of it. This is where xConnect comes in, it acts a service layer between your raw data analytics (xDB) and the rest of your organisation’s digital infrastructure. This allows a business to get a unified view of all their data whether it be from a website, mobile app, or even offline sources.
Find out more about how your organisation can make use of Sitecore xConnect.