Commodities compete on price. Unique businesses command a premium. Which are you selling?

By M&A Advisory
17 Nov 2025

Too many agency owners make two big mistakes when they sell:

• They pitch their business as “hours, headcount and revenue.”
• They sell to the first buyer who shows interest.

Both mean losing out on:

Maximum value at the point of sale
• The chance to maximise incentive/earn-out payments
• The opportunity to create a lasting legacy

Because the wrong buyer only sees a commodity.
The right strategic buyer sees a platform for growth…and pays accordingly.

If you’re considering an exit, don’t just “package the numbers” and hope for the best. Position your business as a unique, future-proofed growth platform and find the right acquirer.

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