Too many agency owners make two big mistakes when they sell:
• They pitch their business as “hours, headcount and revenue.”
• They sell to the first buyer who shows interest.
Both mean losing out on:
• Maximum value at the point of sale
• The chance to maximise incentive/earn-out payments
• The opportunity to create a lasting legacy
Because the wrong buyer only sees a commodity.
The right strategic buyer sees a platform for growth...and pays accordingly.
If you’re considering an exit, don’t just “package the numbers” and hope for the best. Position your business as a unique, future-proofed growth platform and find the right acquirer.