Winner Produced by: Daydream Believers Education Ltd Produced for: Daydream Believers

Daydream Believers

Daydream Believers are a group of passionate, award- winning educators, employers and students who came together to embed creativity at the heart of education because we believe that innovation, curiosity and learning from failure are key to unlocking the potential of the future workforce.

We are reimagining learning by reflecting on what we know about education, students and the evolving role of technology. We have created an experience that immerses learners and teachers in authentic and worthwhile learning. Our free resources are intrinsically motivating for learners as they pursue topics and challenges that are of real interest. We are enabling our young people to realise they are naturally curious, creative and resilient. Collaborating with a wide range of partners from Lego, D&AD, SkyScanner, Rockstar Games and others, enables us to use technology to cultivate a strong sense of purpose for our young people and inspire them to dream and contribute to a better world for themselves and others.



We believe the future is bright for the next generation of young people. This is a unique example of what happens when education and industry connect to bring about real change. We dream big and believe in possibilities.


Creating a platform of resources for children to learn creativity & critical thinking is fantastic. Potentially has a massive impact as in an AI-driven world creativity becomes paramount. Being taken on as a Level 5 subject in Scotland shows impact. Change is hard in education!
Catriona Campbell, CEO, EY Innovations Lab

Get to know Daydream Believers

Daydream Believers is a group of passionate, award-winning educators, employers, designers and students who came together to put creativity at the heart of education because we believe innovation and curiosity are key to unlocking the potential of the future problem-solvers. We have created a free, ready to use, online resource bank for educators that utilise creativity, critical thinking and problem-solving techniques applicable across the curriculum and beyond.



Team involved

Helena Good – The Master Dreamer and BIMA 100 Winner
Chris Davey – Head of Creative, Whitespace – An Isobar Company and BIMA 100 Winner
Ruth Cochrane – Product Design Lecturer, Edinburgh Napier University
Katie Simpson – Teacher of Art and Design, Balerno High School
Philippa Drummond – Teacher of Art and Design, Drummond Community High
Emīl Blūm – Independent Designer and Creative Director and BIMA 100 Winner