BIMA10 Awards Finalist

Providing hope when it was needed most Winchester Creatives Mind The Gap campaign

This is the story of how a group of volunteers helped 25 unemployed young creatives under 25 years old get full-time jobs in the creative and digital industry during a global pandemic and the worst economic recession in 300 years.

The burning platform:
2020-2021 have been tough years for young creatives in the UK. Youth unemployment (16–24-year-olds) saw the sharpest rise in over 29 years leaving many young people despondent, with little prospect of starting a career. Richard Coope wanted to do something to help young creatives in Hampshire and so he co-founded Winchester Creatives.

The idea:
To create a not-for-profit social enterprise that delivered a 6-month mentorship programme to give young creatives the chance to upskill and gain access to mentors and paid work placements.

What was delivered:

• Brand and campaign development
• Crowdfunding campaign
• Website and content marketing
• Online platform with employability training
• Online events
• Mentees worked on client projects

The impact:

• 25 full-time jobs for young creatives in the digital and creative industry
• 72% reduction in their feelings of hopelessness
• £18,500 raised in funding
• £7.25 social return on investment for every £1 invested

We solve problems to create change for good

Problems and change happen all the time. Whether you want it or not, your job is changing, your customers are changing, regulation’s is changing, society’s changing.

What the world needs and demands from you is changing and you can either embrace change or you can let change happen to you.

To harness change we need to solve problems fast. And not lose sight of the bigger picture.

And the truth is we thrive on change and tricky problems. Which is why we only work with brave clients who are ready to tackle problems in new ways.

Website: https://wearebrightful.com/